The seventh instalment in The Macallan Archival Series delves into a memorable 1986 advertising campaign, 'The Boffins Baffled,' which narrates the tale of a group of scientists utterly perplexed by the uniqueness of The Macallan. This whimsical interpretation celebrates the extraordinary journey of our whisky, patiently maturing in sherry-seasoned oak casks. During that time, The Macallan's Directors invited a team of scientists to uncover the secrets behind its distinctiveness, only to leave them thoroughly confounded. Scientific logic could not explain the enchantment occurring within those casks, leading the Boffins to conduct "research" by taking extra whisky to their laboratory.
